Ivoclar Vivadent UK & Ireland run campaign to win LCFC experience
After Leicester City Football Club’s 5000/1 odds-defying Premier League title win in 2016, Ivoclar Vivadent UK & Ireland promoted the chance to win one of seven pairs of hospitality tickets to see LCFC play in their 2016/17 champions season.
The competition was open to all Dental practises and Laboratories in the UK & Ireland and communicated to customers through Ivoclar Vivadent Product Specialists and social media channels.
The campaign was simple and the incentive effective; in total 110 people entered the competition by purchasing a new Ivoclar Vivadent product or the equivalent in goods to be included in the main prize draw. Seven pairs of tickets were given away to match the seven times that Home Nations won during the 2016 euros and 25 replica Adidas Euro 2017 Gilder Footballs were also given away as runner-up prizes.
Winners’ experienced the Legends Lounge VIP treatment at Leicester’s King Power Stadium, where they were welcomed by Foxes legend, Ali Mauchlen, and treated to a four-course meal before watching the game in an exclusive private area.
Simon Lister from Kingdom Ceramics attended the most recent Leicester City vs Hull City match with his wife on Saturday 4th March and decided to turn the prize into a weekend stay, during which they were able to see Leicester victorious in a 3-1 win. Simon praised the ‘amazing experience’ and described the whole weekend as lovely; ‘It was great to be able to go into the stadium earlier and watch the players warm up’ Simon enthused, ‘the host of the Legends Lounge was fantastic, he made the whole experience better. We had a brilliant view of the game and even got to meet two players afterwards, I would love to go again!’
Ivoclar Vivadent UK & Ireland Marketing & Communications Manager, Jatin Patel, commented, ‘Overall the campaign worked fantastically from both a sales and marketing perspective, it was an exciting way of communicating our new products and it’s been great to hear how enjoyable the experiences have been from our customers’.
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