Dentistry urged to “embrace digital” at Ivoclar Vivadent’s third IES event

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Ivoclar Vivadent’s International Expert Symposium (IES) ‘The quality of aesthetics’ event continues to grow in numbers and success as over a thousand clinicians and technicians from across the globe united for two days of industry learning and development. Building on the success of the previous International Expert Symposiums in Berlin, 2012 and London, 2014, this year’s IES took place in the sunny Spanish Capital, Madrid, earlier in June. Once again, it was successful in featuring internationally renowned dental experts who discussed their integrated practice-laboratory concepts for aesthetic and restorative dentistry in the rapidly changing market.

Robert Ganley, CEO of Ivoclar Vivadent AG, opened the two-day event by reporting on the healthy 2.5% growth of the dental market and a pleasing 6% growth rate for the company, but nevertheless addressing the need for consolidation, globalisation and digitalisation within the industry. In recognising a basis for change if the modern practice or laboratory is to continue to flourish, Ganley emphasised Ivoclar Vivadent’s commitment to the development of new materials and processes in digital technologies and restorative systems for the delivery  of high-quality dental care.

It was this stead-fast direction that helped shape the theme for day one – ‘Insights into the future of digital dentistry’. 

Digital – achieve more, with less
Familiarising the audience to the digital focus was keynote speaker David Bosshart, CEO of the Gottlieb Duttweiler Institute (GDI) for economic and social studies. Endorsed by the likes of Time Magazine, Wall Street Journal and the Financial Times, David captivated delegates with his outlook on the evolution of digital technology and challenged the audience to consider how to strategically position and transform their industrial-focused business in order to win in a digital world.  “With digitalisation, we’re magically achieving more and more with less and less… and with one in twenty searches on Google being health-related, it’s time to consider what today’s clinicians and technicians can do to improve oral health.” Bosshart proclaimed.

This insightful address paved the way for the afternoons ‘Expert Circle’, which saw six short impulse lectures from industry leaders to discuss their visions on the future of digital dentistry, before finishing with an engaging panel discussion and questions from the audience. Cases for digital in dentistry varied, from Lee Culp’s (USA) positive stance on the importance of digital communication with CBCT as the “key to the future”, to Florian Beuer’s interesting “big brother” concept that would see the introduction of digital glasses to assist in the support and guidance of an experienced mentor when undertaking surgery, without actually being in the same room.

Day one concluded with the Smile Award Ceremony, co-presented by Miss World Belarus 2015 and a Gala Dinner at the exclusive ‘La Quinta de Jarama’ villa, where guests enjoyed a traditional tapas reception in the rose gardens before settling down to a three-course meal in the grand hall and being entertained with music from the band. 

Technology meets aesthetics
Day two’s proceedings continued with a further ten lectures that centred around the theme ‘Modern restorative dentistry; technology and aesthetics’. Kick-starting the day, Dr Mauro Fradeani (Italy) presented his thinking behind minimally invasive prosthetic procedure (MIPP), and how factors such as correct pre-operative analysis, proper data transmission and communication to the laboratory, alongside preservation and maintenance of the tooth’s structure, can significantly improve the functional and aesthetic outcome. 

A common goal through many lectures was to reduce the steps, time and cost associated with procedures, for the ultimate benefit of the clinician, technician and patient alike. Aligned with this, Dr Ronaldo Hirata (USA) questioned the reliability of bulk-fill composites and trends for composites. Comparing traditional layering (dentin/chromatic/achromatic enamel) with the modified technique using low-shrinkage composite (bulk-fill flowable/enamel composite resin), Hirata explained how bulk fill can simplify and speed up procedures. With case studies demonstrating long-lasting aesthetic success, even after 18-years, Hirata firmly concluded that “YES we can trust composite resins in aesthetics.”

From a digital perspective, Dr Jao Fonseca (Portugal) further explained how procedures can become far quicker and simpler when harvesting the benefits of technology. His ‘Man, aesthetics and the machine’ presentation explored the possibility of combining the traditional “human emotion” manual process, together with the algorithm of computer-aided manufacturing (CAM), in the fabrication of dental restorations.

Supporting this, Lee Culp (USA) returned to the stage to expand further on his digital outlook, describing the evolution of digital in dentistry as “an opportunity to provide more efficient methods of communication and fabrication, whilst retain the individual creativity and artistry of the skilled dental technician.” He truly believes that, “digital technology simplifies the steps to creating CADCAM restorations and will continue to enhance the close co-operation and relationship of the dentist/technician.” Andreas Kurbad’s (Germany) lecture took a similar stance as he reviewed the importance of digital technologies in supporting the dental team in terms of diagnostics, planning and treatment, helping ensure the delivery of restorations in as little as one appointment whilst eliminate the need and costs associated with traditional impression taking and temporisation.

With a stronger emphasis towards dentures, Ivoclar Vivadent invited Florian Beuer to discuss their role from a digital perspective. Beuer explained that whilst digitalisation has significantly changed, the steps involved with the fabrication of full dentures have more or less remained the same. However, with the recent introduction of in-lab milling, technicians can now significantly improve the fit and function of the denture which in turn can result in reduced appointments for the clinical and patient.

Moving the focus towards adhesive dentistry, Rafael Pineiro (Spain) outlined his key protocols for achieving durable results and avoiding clinical problems including; distinguishing and selecting adhesive and cementation materials and understanding adhesive treatment in complex cases. Later in the day Prof. Sidney Kina (brazil) and August Bruguera (Spain) continued to touch on the “era of adhesion” as they highlighted the major changes it has triggered, its failures and successes as well as the future prospects. Other topics featured Prof. Marko Jakovac (Croatia) and Michele Temperani (Italy) who discussed the use and advantages of all-ceramic and metal-ceramic solutions in complex rehabilitation whilst renowned technician Oliver Brix (Germany) together with Daniel Endelhoff (Germany) explored the aesthetic and functional limits of all-ceramic materials such as the IPS e.max system.

Closing the Symposium Jaime A. Gil of Ivoclar Vivadent AG and Sonia Gomara, Managing Director Ivoclar Vivadent Iberian Peninsula, announced that the next venue for the 2018 International Expert Symposium would be held in Rome, Italy. With a healthy market expansion in 2015 and now boasting 25 ICDE centres globally, the aim for Ivoclar Vivadent is to get as close as possible to the clinician and technician and continue to identify and develop new opportunities within the rapidly changing market. IES helps them do this and they look forward to welcoming delegates again at the next event in Rome, 2018.

For more information on Ivoclar Vivadent events please call Ivoclar Vivadent UK & Ireland on 0116 284 7880 or visit:


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