Smile Idol Winner 2010

Leicester, United Kingdom - 1st May 2011

In 2010 Ivoclar Vivadent set out to find their Smile Idol 2010. They were looking for a clinician and technician who took a teamwork approach using either IPS e.max or EmpressSystem (direct/indirect) to produce high quality aesthetic restorations.

Only using Ivoclar Vivadent products from start to finish, the winners of Smile Idol 2010, were Dr James Russell, known for his  involvement in Channel 4’s ‘Embarrassing Bodies’, and Luke Barnett, the award-winning dental laboratory guru.
The duo were presented with an iPad each.

The pair were chosen due to the exquisite final outcome of the patient’s mouth – but what impressed the judges more was the clear sign of teamwork between the pair.

James and Luke submitted two images – before and after treatment – accompanied by 200 words, briefly detailing the case.

The winning case was also submitted for global consideration by Ivoclar Vivadent.